2022大学慕课答案 商务英语-案例篇(吉林大学珠海学院) 最新大学MOOC满分章节测试答案
本答案对应课程为:点我自动跳转查看
本课程起止时间为:2020-03-03到2020-06-30
本篇答案更新状态:已完结
【作业】Unit 2 Marketing Text understanding
1、 问题:Read the article “Pillsbury’s Haagen-Dazs”, then watch the video, listen to the lecture and answer the following questions.1. Marketing’s role has changed over time. According to the lecture, what’s the role of marketing in the era of Marketing Company? 2. Do you think marketing and selling are the same thing? Why? 3. What’s SWOT analysis? Please explain briefly. 4. Does Haagen-Dazs concern pursuing long-term customer satisfaction? Could you cite evidence from the article “Pillsbury’s Haagen-Dazs”?
评分规则: 【 1-3题,每题20分,第4题,至少四个要点,共40分。
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